Sofitel Luxury Hotels has announced the latest addition to its network in south-east Asia with the signing of a new property in Bali, Indonesia.

Scheduled to open in September 2013, Sofitel Bali Nusa Dua Beach Resort will introduce its brand blueprint that combines French luxury with the essence of local tradition to one of the world’s most sought-after holiday destinations.

A lavish beachfront retreat in BTDC Nusa Dua, one of the island’s most affluent addresses, Sofitel Bali Nusa Dua Beach Resort will be located 40 kilometres from Denpasar, the provincial capital of Bali, and is poised to set international standards in resort hospitality with the brand’s hallmarks of service and quality excellence.

“Sofitel Bali Nusa Dua Beach Resort will be an important addition to the island’s growing portfolio of luxury hotels providing guests with perfect service known as cousu main – French for tailor-made service designed to provide all travellers with a unique experience.

“The addition of this property is also part of our overall growth strategy to have at least 150 hotels in operation by 2015 in key capital cities and major tourist destinations around the world,” said Markland Blaiklock, senior vice president, Sofitel Asia Pacific.

Owned by PT. Griya Pancaloka, a subsidiary of Agung Podomoro Land, Sofitel Bali Nusa Dua Beach Resort will set a new benchmark in Bali’s hospitality sector, becoming the preferred choice for the growing number of tourists visiting the destination.

Sofitel Bali Nusa Dua Beach Resort will have 415 rooms including 17 private villas.

The hotel will also have a ballroom, five meeting rooms, a multi-function room, three restaurants, a bar and lounge as well as wellness facilities.