Two mavericks of social engagement will share their unique insight and proven techniques on how to enhance a spa and medical spa’s reputation in this new digital world and attract more clients in a Webinar presented by HBA Global and Spa & Resort.

With everyone in the free world immersing themselves into blogging, tweeting, and status posts—spa owners, estheticians, and medical
professionals need to know how to engage with the truly important voices out there and turn them into advocates. Developing a strategy on how to approach and mobilize key influencers will enable spas and medical spas to leverage these newfound relationships in a positive way and grow their businesses.

This Social Engagement Strategies to Grow Your Spa Relationships webinar will feature two mavericks of social engagement who will share their unique insight and proven techniques on how to enhance a spa and medical spa’s reputation in this new digital world and attract more clients.
Webinar participants will learn: 

•Best practices to pitching a spa or treatment to the online community
 
•How social media marketing truly delivers on its promise
 
•Keeping it real – does your online voice pass the authenticity test?
 
The speaker line-up includes:

Wendy Lewis, President, Wendy Lewis & Co Ltd., and Founder/Editor in Chief of beautyinthebag.com

With a career in the world of aesthetic medicine that spans over two decades, Ms. Lewis founded Wendy Lewis & Co Ltd Global Aesthetics Consultancy in 1997, and her client roster includes private individuals, physicians, medspas and surgery centers, as well as an elite group of pharmaceutical, cosmetics, skin care and medical device companies in the US, Canada and European markets. Ms. Lewis is also the author of 11 consumer health and beauty books, including two editions of America’s Cosmetic Doctors & Dentists (Castle Connolly), and Plastic Makes Perfect; The Complete Cosmetic Beauty Guide (Orion), and the Vibrant Nation Health Guide entitled Cosmetic Procedures and Plastic Surgery Over 50 published in 2010.  In 2008, she founded Beautyinthebag.com, an intergenerational global beauty forum.  Her special expertise in social media has earned her a strong presence across a network of influential platforms.

Salim Mitha, Co-Founder and COO, Wahanda.com

Founded on Valentine’s Day in 2008, Wahanda is the online home for health, beauty and wellness, with comprehensive listings of spas, salons and health centers across the globe at its very foundations.  The destination site is also decorated with expert tips and advice, with everything needed to know about treatments, trends and therapies proudly on display for all to see.  Prior to co-founding Wahanda, Mr. Mitha spent four years as Director of Yahoo! Search & Social Search Europe, and as European Business Manager at the consumer biotech startup Microban. He also spent time as an investment banker in Telecoms Media & Tech, and as a management consultant.