Small Luxury Hotels of the World has announced a ten per cent year-on-year increase in the number nights of room booked and a nine per cent in terms of revenue for 2012.
In what the organisation is branding as its most successful year ever, SLH delivered 341,000 room nights and generated $119 million in revenue.
In 2012, SLH added 56,000 members to its loyalty club, a 46 per cent growth compared to 2011, making the club 190,000 members strong.
The activation rate for Club members has also increased by 18 per cent and Club Revenue by 38 per cent.
The goal for 2013 is to increase the top tiered Club members by over 50 per cent.
According to Paul Kerr, chief executive for SLH, said: “This may seem like a lofty goal but with such a great product we’re confident it’s achievable.”
“It’s extraordinary that after over 20 years in the business we’re still managing to exceed the work we’ve done the year before, especially when you consider the current economic climate,” continued Kerr.
“The secret to our success is choice - put simply.
“With over 520 hotels in more than 70 countries and multiple means of booking, we give the customer the freedom to choose how, where, when and why.”