In the run-up to the peak booking season, overall occupancy stepped up from 48% in April to 58% in June.

The strongest region was the South East, where the occupancy rose by 12% to 59%, followed by the East of England and the North East, both with average occupancy rates of 54%. Scotland saw a healthy rise in occupancy vs. the same period last year from 53% to 55%.

Growth figures were more muted for these businesses’ average daily rate (ADR), especially in the provinces, showing an overall increase of 2% year-on-year. However, it is worth noting that this figure was negative in 2010. Scotland achieved the highest ADR (£61) for the quarter, followed by the West Midlands (£60) and the South West and South East (£59).

Nigel David, eviivo’s CEO, said: “We are pleased to report some fairly positive overall growth figures for the UK independent accommodation sector, especially in the light of the uncertain economic picture and weak household incomes impacting on consumers’ confidence and expenditure.” 

This data was drawn directly from over 4,500 serviced accommodation businesses utilising eviivo’s products and services and their average room size was 9 rooms. Full details can be obtained from eviivo.

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