Skiline steps up marketing

Skiline steps up marketing

Independent online ski and chalet specialist Skiline, has appointed the search engine optimisation (SEO) services of leading independent marketing specialist and technology firm, Greenlight.

Skiline’s sights are set on becoming the UK’s top travel agent in the ski holiday industry. Generating more traffic to its website will form a vital part of its overall strategy towards realising this.

Skiline’s booking engine goes live in six weeks and in line with its paid search strategy, natural search will form a vital part of its online traffic driving channel from which to generate bookings.

“We have been looking for an SEO specialist agency we can trust, work closely with and have confidence in to help us succeed in the ambitious goal we have set out to achieve,” says Angus Kinloch, managing director, Skiline. “We have selected Greenlight for its demonstrable SEO skill, experience and understanding of our business and that of the travel industry as a whole. Testament to the latter is its roster of clients operating within this sector.”

Skiline offers a wide range of alpine skiing chalet holidays in America, Canada and Europe, including France, Austria, Switzerland and Italy. It also provides bespoke tailor made skiing holiday services.

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Greenlight will increase Skiline’s natural search visibility by improving rankings for generic search terms used by consumers for ski destination-related search such as Skiline’s catered chalets in Val d’Isere or luxury hotels in Zermatt, for example.

To grow the level of traffic to the site to generate bookings, Greenlight will deploy link building campaigns to optimise Skiline’s site visibility and credibility across the major search engines.

Chris Bland, client services director concludes:

“We are delighted to have been selected by Skiline. We very much look forward to working together as a team and devising an SEO strategy that realises its objectives and delivers on the goals set.”