Singapore Airlines seek NZ marketing boost

Singapore Airlines seek NZ marketing boost

Singapore Airlines has agreed a deal which will see the airline invest NZ$2 million in a joint marketing effort with Tourism New Zealand to promote travel to the country on SIA services.

The three-year memorandum of understanding comes into effect on 1 January 2010. Under the agreement both parties will jointly explore and implement activities to boost tourist arrivals to New Zealand via Singapore Airlines’ services between Singapore and both Auckland and Christchurch. The partnership will complement the activities
each party already has in place to promote New Zealand.

Singapore Airlines and Tourism New Zealand have both agreed to commit NZ$ 2 million over three years to fund joint activities. These include marketing and tourism campaigns in priority markets and familiarisation programmes for consumer media and travel agents from Singapore, China, India, the UK, Germany and France.

Singapore Airlines has deep roots in New Zealand, having established its presence in the country in 1976 with twice-weekly Boeing 707 services to Auckland via Sydney. Today, the airline operates daily Boeing 777 flights to Christchurch and 12 times weekly flights to Auckland, which will increase to twice daily by the end of November.

“Tourism New Zealand is delighted with the enhanced marketing opportunities that this agreement will provide. The proposed new activity with Singapore Airlines will significantly boost our ability to reach more travelers more often with key promotion messages and holiday offers,” Tourism New Zealand Chief Executive George Hickton said.

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“Singapore Airlines’ network from key Asia and Europe markets offers excellent connectivity to New Zealand. The new activity we are committing to with Singapore Airlines will be aimed at boosting new booking activity at times of the year when Tourism New Zealand is running major awareness campaigns.”