Ultra-luxury Silversea Cruises has introduced a new, redesigned website.
Providing an enhanced user experience designed to inspire travellers, the refreshed site is supported with improved navigation, optimisation for mobile devices -and the first glimpse of Silversea’s new visual identity.
Guests and travel agents will see changes also in the line’s brochures and other marketing materials as the new visual branding initiative rolls out over the coming weeks.
These include new logo elements, tone of voice, and inspiring imagery.
The new look leverages key colours to convey a sense of indulgence and adventure.
Black-and-white photography evokes savoured memories, while creative use of photographic views illuminates the remoteness of certain destinations, and brings guests closer to unique experiences.
“As with our new visual identity, we wanted our website’s new design to reflect the uniqueness of the Silversea luxury cruise experience,” said Mike Bonner, general manager sales and marketing director, UK.
“Each page invites travellers to explore the world in a more meaningful way on-board intimate boutique ships, renowned for their all-inclusiveness, personalised service, and tailor-made tours ashore.”
A key attribute of the new website is the integration of information on expedition cruises with the line’s classic luxury cruises.
Unlike the previous site design, which featured Silversea Expeditions on a microsite, visitors can now easily search for information across both products at once.
Throughout the site, the Silversea Expeditions company name is highlighted in a bold red font to distinguish the expedition voyages from the line’s traditional cruises.
Another enhancement is the site’s responsive design, making it visually attractive and suited for any screen.
Silversea’s new website caters to today’s connected travellers who access information across multiple devices, including desktops, tablets, and smartphones.