Silversea, the leading cruise operator renowned for its ultra-luxurious ships and exotic destinations, has announced a new appointment to its UK sales team. Amanda Middler, who has 11 years experience in sales has joined the Silversea team as Regional Sales Manager with responsibility for Northern Ireland, Scotland and the North East of England, and will report to Priti Mehta, Head of Sales UK & Ireland.

Amanda joins from IHG Hotel Group, where for 2 years she was Position Cluster Sales Manager and successfully built strong relationships within the travel sector. Prior to that Middler also worked for Monarch Airlines as Base Operations Manager and MyTravel Airways as Passenger Services Superintendent.

Mike Bonner, Silversea’s General Manager for UK and Ireland, said: “We are excited to welcome Amanda to our sales team and believe her expertise will help us to develop and expand sales initiatives in these regions. Her addition to the team reinforces our commitment to providing an enhanced and highly personalised level of service to our travel agent partners.”