Metia, the global digital marketing agency, today announced ShowMe London, a free application that allows visitors to London to plan their itinerary and navigate their trip using an Android-based mobile phone or tablet device.

ShowMe London provides the following functions:
-      Contextual descriptions and essential contact information on places of interest (including tourist attractions, hotels, restaurants, clubs etc.) from the DK Eyewitness Guide to London.

-      Creation and saving of multiple itineraries.

-      Geo-location using Google Maps to guide the user through their planned itinerary and offer additional places of interest based upon proximity.

-      Supplementary information on nearby attractions from Wikipedia.

-      Intelligent use of search and filtering to increase the utility of the app.

ShowMe London is a Metia Labs development project undertaken with the support of Pearson’s Future Technologies team. It is the first application to be created from the DK Eyewitness Guide to London dataset provided through Pearson’s new Plug & Play Platform initiative.

The Plug & Play Platform (http://developer.pearson.com) provides independent developers, businesses and agencies with datasets from Pearson’s award winning content to allow them to create innovative new experiences and services.

Built using HTML5, CSS3 and JavaScript, the ShowMe London app runs on both Android 2.2 and the latest Android 3.0 devices.

Diana Stepner, Head of Future Technologies, Pearson says: “It is great to see how Metia has taken one of the Plug & Play Platform datasets and created a really useful tool for travellers and tourists who are planning to visit London. The Metia team invested great creativity into ShowMe London, not just in the user interface design but also in terms of the external web services they have integrated to create a complete travel itinerary planner.”

Steve Ellis, Chief Executive, Metia says: “Pearson has made some fantastic content assets available through its Plug & Play Platform. The datasets allow a creative technology agency like us to explore the limits of what is possible. We are excited to learn what travellers to London think of the new app, especially how they think it can be improved and extended. It will also be interesting to see if travel, holiday and transport companies use it to consider how they might add value to their own customer experiences.”

London.mobi
To find out all the latest news and information whilst in London, City.Mobi has launched its new guide to the city.

London.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.