Sheraton Invests millions to upgrade Club Lounges

28th Apr 2011
Sheraton Invests millions to upgrade Club Lounges

Starwood Hotels & Resorts Worldwide today announced Sheraton Hotels, and its owners have invested more than $100 million into upgrading 120 Club Lounges around the world.

The enhancement to Sheraton Club Lounges - one of the most popular Sheraton signature amenities - is the final chapter of the brand’s recent $6 billion revitalization effort. In addition, Sheraton Club Lounges brand-wide are now open seven days a week in response to increased demand from premium corporate and leisure guests.

As business travelers return to the road en masse they will find the newest portfolio of Sheraton Club Lounges in the brand’s history. Sheraton Club Lounges are rated as one of the top two benefits of staying at a Sheraton by Starwood Preferred Guest members, who account for half of all Sheraton hotel bookings. Additionally, 50% of Sheraton loyalists like the option of purchasing an upgrade to the Sheraton Club experience, which is available for an average of $75 extra per night. Sheraton boasts a greater percentage of hotels with Club Lounges than its rivals, with the majority offering spectacular views, in addition to upgraded Club amenities: complimentary breakfast, afternoon hors d’oeuvres, beverage service, flat-screen television, Wi-Fi, a selection of daily newspapers and more.

“At a time when our competitors have scaled back their offerings, Sheraton has done the opposite. We decided to invest even further in our global portfolio with significant enhancements to our Club Lounges in order to deliver a higher level of productivity and luxury to our guests, not just on weekdays, but every day of the week,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts Worldwide, Inc. “And our timing couldn’t be better. Travel has returned to pre-crisis levels and travelers are once again focused on upgraded amenities and services as key elements of the guest experience.”

Most recently, Sheraton unveiled its re-designed Club Lounge at Sheraton Waikiki, a $1 million investment that topped off the hotel’s comprehensive renovation. Hawaii’s first Sheraton Club Lounge, Leahi, is perched 30 floors above Waikiki Beach and is accessible via Sheraton Waikiki’s signature glass elevator on the mountain side of the resort. In May, the Sheraton New York Hotel & Towers will debut a brand new Club Lounge experience offering amazing New York City views and a sophisticated, inviting and warm space for families and business travelers alike.



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