Shangri-La Hotels & Resorts and HRS Group, one of the leading hotel marketing partners in Europe and Asia, have signed a global long-term cooperation agreement.
Both companies will be working closely together in the leisure as well as the corporate travel category.
The 82 five-star Shangri-La hotels, which are located in premier city addresses throughout Asia Pacific, North America, the Middle East and Europe will be bookable worldwide on the web pages of HRS Group.
The luxury Shangri-La hotels will be connected to the webpages of the HRS Group via a direct interface in order to provide all rates, availabilities and hotel content information in real-time.
Additionally, most of the Shangri-La hotels offer corporate rates, which will be bookable on the HRS and hotel.info corporate portals.
“The HRS Group is an important strategic partner and a strong player across Europe and Asia in the leisure as well as the business travel segment.
“They will help us to increase our global reach and bring new guests to our hotels”, said Siv Forlie, vice president of revenue management for Shangri-La.
Tobias Ragge, chief executive, HRS, added: “We are very pleased about the partnership Shangri-La is one of the most well respected hotel brands in the world.
“They will expand our incremental hotel content in the luxury five-star-segment and offer us high availability as well as attractive corporate rates for our corporate customers.”