Officials at the Africa Travel Association, the leading travel industry trade association promoting tourism to Africa, have announced Serena Hotels has joined the organisation as a corporate member.
Serena Hotels’ leading markets in Africa include Kenya, Mozambique, Rwanda, Zanzibar/Tanzania and Uganda.
“ATA is excited by this new partnership with one of the world’s leading hotel groups,” said Edward Bergman, ATA executive director.
“With a growing portfolio of a range of hotel, resorts, safari Lodges and Camp options to choose, as well as a reach extending across the continent.
“Serena Hotels is helping grow Africa’s tourism sector by creating jobs, bringing in new revenue, investing in infrastructure and service development and a multitude of community and conservation efforts.”
New hotels are opening up across the African continent in response to an increasing number of business and leisure travellers and tourists.
While budgets and preferences may vary, the fact that there is an increasing need for places to stay is not debatable.
This is buoyed by reports that Africa is on the brink of major economic growth, with six of the world’s ten fastest growing economies being from Africa over the last decade.
The economic outlook for the continent, as well as the travel industry, remains bright.
Against this backdrop, Serena Hotels will continue to invest in Africa by building and managing hotels in selected areas of the developing world that contribute to economic growth in an economically viable and environmentally sensitive manner.
“Serena is excited to be associated with the Africa Travel Association and welcomes the opportunity to work with them in order to bring more attention to the exciting destination that is Africa,” said Rosemary Mugambi, sales and marketing director, Serena Hotels.