The Seoul Convention Bureau (SCB) will be inviting EIBTM attendees to take their Korean experience online during the annual Europe Incentive Business Travel & Meetings (EIBTM) trade show.

Visitors will be invited to photograph themselves at the Seoul booth and upload their images to the official SCB Facebook page for the opportunity to win a prize.

Dubbed the ‘Seoul Photo Contest’, the interactive event is Seoul’s fourth marketing promotion to use social media platforms and the first to target a specific industry event.

The contest is open to any EIBTM attendee with a camera, but specifically targets savvy smartphone users.

QR codes for the official promotion page are displayed prominently throughout the SCB’s 36m² booth - making promotion participation an easy, 30-second process.

With the eyes of many attendees focused on the yearly EIBTM Technology Watch awards – designed to recognise new technological developments driving tomorrow’s meetings industry – the annual Barcelona expo was deemed the obvious candidate for trying out the SCB’s most targeted social media promotion yet.

“We have had a lot of success with our first three social media promotions,” commented Martin Kim, deputy chief at the SCB.

“So it seemed obvious to start taking them with us to industry events where we can directly attract our target market – event planners, buyers, industry media, and so on.

“EIBTM has the Technology Watch event, so we’re hoping people here will be especially interested in what we’re doing.”

Although the promotion is not being formally submitted to Technology Watch, it forms part of the SCB’s efforts to pave new channels of communication through technology and social media.

More information at the Europe Incentive Business Travel & Meetings website.