Scandic’s Magnus Berglund leads social responsibility

11th Sep 2011

Since Magnus joined in 2003, Scandic has worked with accessibility issues as an integrated part of the business model, which has generated results. Today, Scandic is a pioneer in the industry and has also inspired companies in other sectors, both nationally and internationally.

Scandic has been awarded several prizes for its accessibility work and Veckans Affärer’s Social Capital Award is one the most prestigious industry awards in Sweden in the area of social responsibility.

“It is a huge honour just to be nominated, it is confirmation that the work we are doing and our methods are right. For Scandic, accessibility issues are an integrated part of the entire business, which means that it clearly contributes to better business, and that is exactly what Veckans Affärer’s Social Capitalist Award is all about,” says Magnus Berglund, Scandic’s Disability Ambassador.

Today, approx. 10% of all of Scandic’s newly built or refurbished hotel rooms are disabled rooms and all Scandic hotels have a standard 110-point accessibility list. It is the comprehensive thinking when it comes to accessibility that makes Scandic unique. Regardless of what special needs a guest may have, the goal is to make them feel just as welcome as any other guest. Needs vary and can include anything from a vibrating alarm clock to easier access to the coffee machine, but also food allergies.

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