SAS takes on discover the world marketing

4th Jun 2010
SAS takes on discover the world marketing

SAS Scandinavian Airlines (SAS), the national carrier for Denmark, Norway and Sweden, has become a new client for Discover the World Marketing.  Under the agreement, Discover will help SAS with its international marketing development in Brazil, Mexico and South Africa.

“We were impressed with Discover’s ability to provide high quality representation besides offering us the value of IATA BSP Consolidator System (IBCS),” said Albert Henschel, SAS General Manager, Offline Market.  “Discover’s reputation and market knowledge also played an important role in the selection process.”

According to Jenny Adams, CEO of Discover the World Marketing, “SAS subscribes to our strategy of the long tail theory that the more you make available, the more you sell. The off-line markets SAS has chosen for us to represent provide a sizable revenue growth opportunity.  By increasing their visibility and selecting valuable travel partnerships, we know we will be successful in these markets and look forward to a long-term relationship with SAS.”



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