North America is an important and growing market for SAS, which already flies to New York, Chicago and Washington. Scandinavia is a market that has no direct flights to the US West Coast and there has therefore been demand from several Nordic and international companies for a smooth connection to this part of the world. SAS is now fulfilling that wish.

“SAS has been flying to the USA for over 60 years and we have a good understanding of what customers need when they fly long-haul. We are pleased to offer a direct service from Copenhagen and a travel experience where customers can enjoy all of our services which are designed to make the journey easier and more convenient,” says Rickard Gustafson, President and CEO of SAS.

“San Francisco is an attractive destination in itself, but the city is also the ideal starting point for the US West Coast. From San Francisco, customers have access to many other destinations in the Star Alliance network,” says Rickard Gustafson.

By scheduling the flight departure time from Copenhagen at 12.25 in the afternoon, SAS has created excellent opportunities for good connections from Stockholm, Oslo and many other destinations in Scandinavia and northern Europe.