Sara Roderick appointed at Four Seasons Los Angeles

19th Jul 2011
Sara Roderick appointed at Four Seasons Los Angeles

Sara Roderick has been hired as Social Media and Marketing Coordinator, a newly created position at Four Seasons Hotel Los Angeles at Beverly Hills. In this role, she will manage the Hotel’s Facebook and Twitter accounts of @FSLosAngeles and @CulinaLA, along with TripAdvisor, Yelp, Foursquare and other key social media outlets. She will also work closely with the Hotel’s sales and marketing team with developing initiatives, creating press releases and newsletters.

“I am excited to join Four Seasons and thrilled by how much the Hotel is truly embracing technology and social media,” say Roderick.

Most recently, Sara was managing editor of Your Daily Thread, an award-winning website for eco-curious men and women, where she directed editorial strategy and managed social media outlets. She also organised strategic online promotions, campaigns and events. Prior to that, Sara worked at Rubin Postaer and Associates, aiding in advertising campaigns for Acura.

She graduated from the University of Arizona with a BA in psychology.

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