Sao Paulo prepares for largest ever LGBT festival

22nd May 2012
Sao Paulo prepares for largest ever LGBT festival

This June, more than 4.5 million partygoers are expected to come together for the world’s largest gay pride festival hosted annually in Sao Paulo, Brazil.

The city was recently named the fourth most LGBT-friendly destination in the world, ahead of both London and Madrid.

The famous march takes place on June 10th, starting on the Avenida Paulista, a 2.6 mile stretch avenue which runs right through the middle of the city.

Participants come together in carnival-style costumes dancing and celebrating alongside the floats known as ‘Trio Elétricos’.

Several events and activities take place from June 7th–11th, all of which call for a world without discrimination.

“LGBT tourism is a big focus for Brazil, we are seeing better travel services including new hotels and tours which cater to this market,” Marcelo Pedroso, director of international markets, Embratur.


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