Sandals and Beaches Resorts make senior UK appointment

Sandals and Beaches Resorts make senior UK appointment

Sandals and Beaches Resorts has announce the appointment of Amanda Lucas as Business Development Manager for the South East (London, Kent, Surrey and Sussex). She has been working for the Caribbean resort company for a total of seven years, holding various positions both in the UK and Jamaica, before moving into the Weddings department in May 2007.

Sandals was voted “World’s Leading All-Inclusive Company 2010” and “Caribbean’s Leading Hotel Brand 2010” by World Travel Awards. Its individual resort also picked up a host of honours, including “World’s Most Romantic Resort 2010” for Sandals Grande Antigua Resort & Spa.

In her new role Amanda will be responsible for the growth of both new and existing business in the South East, helping travel agencies to develop sales and marketing plans in order to reach booking goals for Sandals, Beaches and Grand Pineapple Beach Resorts.

She will also help to drive travel agency sales through other channels, such as representing the company at trade shows, leading familiarisation trips, and positioning Sandals, Beaches and Grand Pineapple products within agencies to reach consumers and expand brand awareness.

She said of her new role, “I am thrilled and extremely excited at being offered the position of Business Development Manager for the South East of England. Sandals Resorts is a product I am truly proud to be connected with and I can’t wait to forge new relations with the retail travel trade.”

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Head of Sales, Leah Marshall said “I am delighted to welcome Amanda to our Sales Team. Her extensive product knowledge, positive attitude and friendly approach will make her a true asset in developing travel agent partnerships in the South East.”

Prior to joining Sandals and Beaches Resorts, Amanda built a wealth of experience within the travel industry, working in travel agencies and with tour operator Kuoni, before her love of the Caribbean drew her to Jamaica where she lived and worked in the hotel sector.