Today saw the detailed presentation of the partnership and activities with which San Pellegrino will play a leading role at the global event. It will provide educational projects, entertainment and a special edition bottle, to be distributed in January 2015, with approximately 150 million units shipping to 80 countries around the world.
The historic brand San Pellegrino, part of the San Pellegrino Group and symbol of Made in Italy quality food in the world, will play a leading role at the Universal Exposition of 2015. Today, at the Restaurant LARTE in Milan, it was announced that the famous “Red Star “will be the official water partner of Milan Expo 2015 and the Italian Pavilion, managing its water-themed Piazzetta.
So far, San Pellegrino is the only company in the food sector to have a double partnership with the global event which represents a unique opportunity for Italy and for all companies in the world of “Made in Italy.”
Attending the press conference of presentation was Stefano Agostini, President and CEO of the San Pellegrino Group; Diana Bracco, President of Expo 2015 S.p.A. and Commissioner General for the Italian Pavilion at Expo 2015, and Giuseppe Sala, CEO of Expo 2015 S.p.A.
“The San Pellegrino Group is the leading beverage company in Italy,“ said Stefano Agostini, President and CEO of the San Pellegrino Group. “Our products are the synthesis of well-being and health. San Pellegrino Mineral water in particular is now present in 138 countries and is recognized as an ambassador of taste, quality and Italian style. For this reason we think we can best represent our Country in an event of global significance such as the Expo.”
“It is a medium- to long-term investment,” continued Agostini, “that we have developed with the aim of promoting the water resources and territories of Italy to which the Group owes the success of its products. We want to seize this opportunity,” concluded Agostini, “to create synergies with other activities in our country and promote Italian know-how in the eyes of the world and our inimitable culture of food and taste.”
Expo Milano 2015 will have a double significance for San Pellegrino.
San Pellegrino, as the official water partner of the event, will create a special edition bottle that will be distributed from January 2015, with approximately 150 million units shipping to 80 countries to promote the event on tables all over the world. During the period of the Exposition, there will be events organized to educate, entertain and promote a healthy, sustainable and appetizing lifestyle through the promotion of talent that is Made in Italy and connected to the world of cuisine and renowned chefs.
The Italian Pavilion will be a showcase for the Italian System, an iconic place that represents the best of Italian excellence related to the theme of the Expo, “Feeding the Planet, Energy for Life.” In this context, the thematic Piazzetta Acqua San Pellegrino will be one area for educating and entertaining younger visitors and for helping adults to become more aware of recycling, conscious and responsible use of water resources, and the importance of proper hydration.
“We have the great responsibility,” said Diana Bracco, Commissioner General for the Italian Pavilion at Expo 2015, “of promoting our Country’s points of excellence, highlighting their cultural origins, while projecting them into the future. That’s why the partnership with an established brand like San Pellegrino gives us such pleasure.
“The agreement, among other things, provides for the development of a piazza dedicated to mineral water on the Italian Pavilion, which will promote this natural resource, the concept of hydration, the importance of recycling bottles and sustainable development, connecting perfectly with the key themes of the Expo.”
“We are proud that San Pellegrino is a Partner of Expo Milano 2015,” said Giuseppe Sala, CEO of Expo 2015 S.p.A.. “It is one of the most popular and well-known Italian brands abroad. Thus the Universal Expo once again can count on quality products that are emblematic of Made in Italy in the world, thanks to the Group’s deep-rooted international presence in the beverage market. Water is a unique and extraordinary gift.
“Expo Milano 2015 will promote it at every instance, providing added value to the visitor’s experience both through the landscape, the canal that surrounds the area and the Lake Arena, and its themes, where Piazzetta San Pellegrino will become a location for events dedicated to the proper use of water resources.”