Sabre Corporation is exhibiting at the Arabian Travel Market.

The tech giant will be demonstrating its latest technology, the new Sabre Red Workspace, a modern platform built around its core GDS infrastructure to provide more services and faster value to customers.

The system is considered to be the next-generation travel agency platform, with new decision support tools, predictive data insights and merchandising capabilities that bring agents and suppliers together to create personalised experiences for travellers.

It is developed to help customers meet the new, more empowered traveller who increasingly wants personalization, choice and the ability to unbundle every component of a ticket and dynamically re-bundle it to match their needs.

Executive speakers from Sabre and guest customers will also participate in the seminar programme.

They will discuss industry challenges and latest technology trends in the travel and hospitality sector, including online travel, personalisation, emerging technology, retailing and digitalisation.

ATM 2017 takes place in Dubai from April 24th-27th.