Sabre, Deutsche Bahn expand partnership

23rd Feb 2011

Sabre Travel Network and Deutsche Bahn, an international transport and logistics services provider, are expanding their existing partnership to other European and international markets including Italy, UK, Brazil and Thailand.

Sabre travel agencies in these countries can now book any Deutsche Bahn product using Sabre’s industry-first, web-based rail booking solution, Sabre Red Rail for Deutsche Bahn.

Marc Giesen, head of International Distribution, Deutsche Bahn said: ”Sabre is uniquely positioned to help us expand our global footprint – they are a truly global player with deep local knowledge, and a passion for innovation that will help us grow demand for our products in Europe, South America and South East Asia. Sabre will play an important role in our expansion within today’s deregulated international rail market.”

International travel agencies using Sabre Red Rail can also book international rail products distributed by Deutsche Bahn including Austrian Rail (ÖBB) and Swiss Rail (SBB) in one easy step.

Select agencies in the UK, Brazil and Thailand are already using the solution including Rail Canterbury in the UK, Lufthansa City Center in Sao Paolo, and Magellan Corporation in Bangkok. It is also available in Italy where it supports Deutsche Bahn’s Eurocity sales efforts, which connect the northern part of the country with Germany via Austria.


UK agency Rail Canterbury said: “Connecting to Sabre Red Rail for Deutsche Bahn is fast and easy, and we are able to make Deutsche Bahn bookings instantly within our current workflow. This solution has saved us time and allowed us to offer added value and better service to our customers.”

Martin Cowley, Senior Vice President for Sabre Travel Network, EMEA said: “We understand what it takes to succeed in a liberalised rail market and how to meet the increasing demand for rail. We have made significant investments to offer a global rail solution that allows Deutsche Bahn to enter any new global market, while also making it easy for all our agency customers to book their products.” 


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