Sabre Corporation has signed a new long-term technology agreement with CityJet, an Irish-based carrier that operates services from London City Airport as a main hub.
The European carrier joins Sabre for the first time and will use its global travel marketplace to market and sell their airfares to travel agents around the world.
Agencies that use Sabre will be able to access, and efficiently shop and book CityJet’s fares, availability, and schedules.
Christine Ourmières-Widener, chief executive, CityJet, said: “The agency channel is an important part of our marketing and sales mix, and supplements our efforts to strengthen brand awareness and global reach.
“Sabre plays a critical role in making this happen.
“Their strong global presence, growth in Europe, and commitment to the airline industry make them the perfect technology partner.”
Sabre’s travel marketplace is instrumental in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 400,000 travel agents and thousands of corporations who use it to shop, book and manage travel.
It is one of the world’s largest marketplaces, processing over $100 billion in estimated travel spend.
Inna Kizenkova, vice president, supplier commerce, EMEA, Sabre Travel Network: “We are pleased to welcome CityJet as a new partner for Sabre and we’re committed to helping them drive additional revenues through the agency channel.
“Europe is a key growth region for our company and we will continue to listen to the needs and support the commercial goals of airlines and agencies in this region.”
CityJet is one of more than 400 global carriers who participate in Sabre’s travel marketplace to market and sell their fares and inventory.