Club Med has teamed up with Saatchi & Saatchi in Paris to created a brand new global brand campaign that showcases eye catching conceptual holiday imagery and invites consumer to visualise their dream holiday.
Asking ‘Where will your imagination take you?’, the campaign has been translated into 22 languages and will be seen across 40 countries.
Club Med UK will be supporting the brand campaign throughout 2013 with a wide reaching advertising campaign launching in January 2013 with a variety of media including outdoor, online and for the first time in six years - national newspaper supplement advertising as part of a media planning and buying strategy developed by MediaCom.
The outdoor advertising campaign will target commuters with digital escalator panels at key rail stations including Euston, Liverpool Street, Paddington and Waterloo stations, showcasing the Club Med holiday experience in a fun, animated way, where dream holidays are imagined and brought to life.
Club Med has taken Rail station D6’s, digiwalls and screens at significant sites at Euston, Liverpool Street, Waterloo and other commuter stations as well as silver centres and Underground six-sheets.
Club Med has also taken outdoor space at the Cromwell Road Gateway targeting road users into and out of London.
The campaign will be complemented by space at Euston Gateway - a massive printed format, dominating the wall adjacent to the departure board at the station, featuring both family sunshine holiday and skiing images, again inviting commuters to visualise the holiday of their imagination.
The campaign is supported by a print advertising campaign in national press supplements and luxury travel and lifestyle magazines, as well as an online campaign which includes luxury, lifestyle, family and parenting sites and directs consumers to a dedicated microsite.
The campaign will also be supported by a direct mail campaign and Public Relations.
Estelle Giraudeau, marketing manager Club Med UK, said: “We are very excited about the new brand campaign which launches later this month in the UK and rolls out globally.
“We are particularly delighted with the outdoor campaign which really showcases our stunning resorts and we are pleased to be returning to print advertising for the first time since 2006.
“We have been creating holiday experiences that fulfill needs and dreams since 1950 and we feel that the digital outdoor campaign really brings the iconic Club Med experience to life and encourages consumers to book the holiday of their imagination with Club Med.”