SA Tourism appoints new UK Country Manager

SA Tourism appoints new UK Country Manager

Lungi Morrison has been appointed as the SA Tourism UK Country Manager.

Morrison’s depth of experience in brand building and communications makes her an ideal candidate to continue the organisation’s work in the UK, says Tim Scholtz, South African Tourism’s Chief Operating Officer.

Morrison joined SAT on 1 August 2011, and will initially be based at the organisation’s Johannesburg’s head office before relocating to London at the beginning of September.

Her work will entail promoting South Africa as a preferred destination to visitors from the UK, South Africa’s largest market. She will be responsible for developing and implementing marketing strategies, enhancing awareness of South Africa as a tourist destination, monitoring market trends and improving the organisation’s corporate image.

Said Scholtz: ‘Lungi joins SAT with an impressive career history, spanning consumer, governmental and non-profit undertakings. Her positive outlook is infectious and her passion for South Africa undeniable. We are proud to have her on board.’

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Morrison has held research, branding, media and communications roles in organisations such as Nestlé, Gauteng Tourism Authority, and London-based global agency Added Value. She was also the project manager on MTN’s 2010 FIFA World Cup™  campaign.

City.Mobi

Also in South Africa today, City.Mobi is celebrating the success of its new guide to Johannesburg.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Joburg.city.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.