Cruise and hospitality veteran, Michael Bayley, has been promoted to Executive Vice President, International for Royal Caribbean Cruises Ltd., the company announced today. Bayley will continue to drive the strategic international business development for three of the company’s cruise brands: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.
In his most recent role as Senior Vice President, International, Bayley was responsible for the International sales, marketing and commercial operations for the three cruise lines leading business activities in Europe, the Middle East, Asia Pacific, Latin America and the Caribbean. He also serves on the Board of TUI Cruises AG, the German cruise line which is a joint venture between Royal Caribbean Cruise Line and TUI, Germany and is an executive committee member of the European Cruise Council.
“Over the past three years, Michael has successfully spearheaded our aggressive expansion efforts into emerging and high-growth markets,” said Richard Fain, Chairman and CEO, Royal Caribbean Cruises Ltd. “We have seen significant international growth under his leadership and look forward to continuing to develop this segment of the business.”
Bayley, 51, a 29-year veteran of Royal Caribbean Cruises Ltd., previously served as Senior Vice President, Hotel Operations, Royal Caribbean International, where he oversaw the worldwide hotel operations and onboard revenue for the cruise line. Prior to that, he served as Chairman and Managing Director of Island Cruises plc, a joint venture Cruise Line and Tour Operator begun in 2002 by Royal Caribbean Cruises Ltd. and the British tour operator First Choice Holidays.
Bayley began his career with Royal Caribbean International in 1981, working in a variety of shipboard and shoreside positions with increasing management responsibility, including that of Vice President of Total Guest Satisfaction, Fleet Operations. He also served as a Vice President for Caesars Palace Hotel and Casino, one of the world’s largest premium gaming resorts in Las Vegas.
A native of the United Kingdom, Bayley graduated with a degree in business administration from the University of Bournemouth in England. He is a Certified Hotel Administrator with the American Hotel and Motel Association and has attended management programs at Harvard Business School and Ross School of Business at the University of Michigan. Bayley serves on the board of Steamship Mutual Underwriting Association (Bermuda) Ltd.