David Rowlands has been appointed general manager for Hertz UK, reporting directly to Rafael Girona, senior general manager Region North, Hertz International.

He replaces Neil Cunningham - who, after 19 successful years in the company, has decided to pursue a new career opportunity.
Rowlands is responsible for developing and driving Hertz UK’s strategy and business plan as well as leading the country’s vehicle rental operations.

He joins Hertz as a senior business leader with extensive operational leadership experience and a strong track record in driving significant profits and growth in both domestic and international environments. 

Rowlands has a multi-channel background in a variety of retail and global corporate sectors as well as a strong expertise in change management, process improvements and business transformation.

“We are very pleased to welcome David to Hertz; his extensive leadership and operational experience are key for his new role as the head of our UK business.

“As the new general manager for Hertz UK, David will oversee the country’s performance and teams, bringing a fresh perspective and significant set of skills to the role,” said Girona.

Rowlands has most recently served as senior vice president of global operations for Antenna International since 2012, where he was responsible for driving significant revenues as well as operational and performance margin improvements.