Rotana, the leading hotel management company in the Middle East and Africa announced the opening of its new Outbound Sales Offices in China, India and Russia. With these additions, Rotana increases its International sales offices portfolio to twelve present in UAE, Egypt, Kuwait, Doha, Jeddah, Lebanon, Sudan, UK and Germany.
Omer Kaddouri, Executive Vice President & Chief Operating Officer of Rotana said: “China, India and Russia are key feeder markets for Rotana and it is important for us to grow the Rotana brand and stature in these respective markets. The objective is to increase our market share whether business or leisure outbound travellers to all Rotana properties”.
It’s worth mentioning that the number of outbound business from India increased by 11% in 2010, in Russia it is up by 34%, while the number of outbound tourists witnessed double-digit growth in 2010 from China. “The main responsibilities of these new offices will be to promote, market and sell our properties based outside of their physical location. This is in line with the overall expansion of Rotana and our growing market segment. On the awareness side, the three new outbound sales offices will assist Rotana on its brand reach and awareness”, concluded Kaddouri.