What better time for a new brand awareness campaign than with the whole tourism industry in town for World Travel Market?
This year Rotana Hotels has taken the opportunity to drum up a little extra publicity, sponsoring World Travel Market’s registration as part of its strategy to increase brand awareness.
The Middle East and North Africa specialist is also exhibiting at this year’s event, marking its fifth consecutive year at World Travel Market, the premier global event for the travel industry.
As part of a its ambitious expansion plans, Rotana will use its stand and other branding initiatives to showcase recent openings across the Middle East as well as further projects in the pipeline.
Rotana chief operating officer Omer Kaddouri said: “Our participation is to increase our presence and support our expansion plans reaching a portfolio of 70 hotels by 2012.
“This is further supported by branding and sponsorship opportunities such as WTM registration.”
The company plans to open hotels in Syria, Jordan and Amman next year and has ongoing projects in Baghdad, Abu Dhabi and Bahrain.
Rotana has already added a hotel in Iraq to its portfolio, marking it’s recognition of the revival of business tourism to the country.
World Travel Market chairman Fiona Jeffery said: “We’re delighted to have Rotana exhibiting again and to see the group building on our partnership by taking advantage of new sponsorship opportunities.”