Rotana, the leading hotel management company in the Middle East and North Africa, has announced the opening of the Centro Barsha in Dubai, 15 April 2010, redefining the conventional concept of economical comfort.

Conveniently located close to the business districts of Media City and Internet City, Centro Barsha, Dubai features 246 rooms and is also in close proximity to the commercial areas of Sheikh Zayed Road and the Dubai Financial Centre.

“We are thrilled about the opening of the second property under our exciting new ‘Centro Hotels by Rotana’ brand, which will certainly meet the demands of a new generation of traveller who’s seeking finesse and functionality at reasonable rates,” commented Selim El Zyr, President & CEO of Rotana.

Conceived by Rotana and designed by LWD, ‘Centro Hotels by Rotana’ signals the start of a bold new genre of hospitality. Centro is a contemporary concept that brings a young, fresh and dynamic environment to low cost business travel.

Business travel and accommodation for the budget conscious executive is an increasingly important market in the Middle East and the ‘Centro Hotels by Rotana’ concept is specifically designed to cater to this rapidly expanding market. Appealing to large corporate entities, small and medium business owners, and individual travellers, ‘Centro Hotels by Rotana’ is stylish, chic and affordable business hotel brand.

“We are redefining the conventional concept of economical comfort and offering affordable superior class accommodation and hospitality” continued El Zyr.

Centro Barsha, Dubai will feature amenities specifically geared to the needs of the travelling executive including well appointed executive centre, meeting rooms, gymnasium and a swimming pool. This is in addition to ‘C.Taste’ restaurant, ‘C.Mondo’ beverage and snack bar and ‘C.Deli’, an innovative deli take-away concept.

Rotana is working towards the opening of 25 ‘Centro Hotels by Rotana’ properties across the Middle East by 2014, introducing a unique out-of-the-box solution for the mid-tier market.