Following a competitive pitch, the Egyptian Tourist Authority has selected Rooster PR for a 12 month contract to promote tourism to the country from the UK & Ireland.
Rooster PR will raise awareness of Egypt and encourage travellers to return to the country in line with the stated travel advice from the Foreign & Commonwealth Office.
Currently, the FCO has declared Egypt’s popular Red Sea region to be suitable for travel and is continuing to evaluate other areas of the country.
The incoming agency’s first priority will be to organise a press conference for the minister of tourism at the annual World Travel Market from November 4th–7th 2013.
Moving forward, Rooster PR will deliver a strategic mix of tactical trade and consumer public relations campaigns to promote the destination’s abundance of world-class tourism attractions.
Omayma El Husseini, director UK & Ireland, Egyptian Tourist Authority, stated: “We want to effectively communicate that the country’s key tourism destinations are safe to visit.
“We are looking forward to working closely with James and his team at Rooster PR.”