Rocco Forte Hotels has welcomed the long awaited Assila Hotel to the developing Saudi hospitality market of Jeddah.

Prominently placed at the centre of Jeddah’s most fashionable business and shopping district, Assila Hotel is the ideal destination for business visitors and leisure guests who wish to enjoy the European warmth, charm and outstanding level of bespoke service of Rocco Forte Hotels, enhanced by traditional Arabian hospitality.

Occupying two towers, the hotel consists of 147 deluxe, superior deluxe and executive rooms, 63 sumptuous suites culminating in the opulent magnificence of the Royal Suite, and 94 fully-serviced residential suites.

Assila Hotel is designed by Olga Polizzi, director of design of Rocco Forte Hotels and sister of Sir Rocco Forte. 

Polizzi has worked closely with Martin Brudnizki, world renowned designer of major institutions across Europe and the US.

Assila Hotel, created and run by Sir Rocco Forte and his family, embodies four generations of hospitality.

Each member plays a role in the creation of the hotels and the expertise and care of the family can be felt throughout the Rocco Forte Hotels experience. 

Now, in the Kingdom of Saudi Arabia, the two great families of Al Issa and Forte unite to present Arabian and European values of hospitality in a natural, warm hearted ambience.

For food lovers, Assila Hotel currently offers fine dining at the Twenty Four restaurant and delicious homemade Italian patisseries, ice creams and cakes at Il Caffé coffee lounge, both open 24 hours daily.

Traditional Arabic mezze are served Al fresco on the terrace overlooking Tahlia Street.

Assila Hotel general manager Frank Heller said: “We are proud to be the first Rocco Forte hotel in Saudi Arabia and my team and I look forward to welcoming travellers and guests to Assila Hotel where they will enjoy the unrivalled individual service excellence that has won the hearts of guests worldwide.”