Together with Carlson, majority shareholder and strategic partner of Rezidor, the company will join and support World Clean Up activities throughout the year and celebrate the end of the campaign 2012 in September during Rezidor’s traditional “Responsible Business Action Month”. Rezidor and Carlson are the only global partners of World Clean Up 2012 within the hospitality industry.
“Doing business in a responsible and sustainable way is of highest importance to our group. Rezidor’s ambitious and company-wide Responsible Business programme dates back to 1989 and has been developed further ever since. World Clean Up is a fantastic initiative which is also supported by many national governments and European Parliament members, and will complement our Responsible Business activities 2012”, said Inge Huijbrechts, Director Responsible Business.
Rezidor kicks off the global partnership with World Clean Up during the European Week for Waste Reduction (19-27 November 2011): 18 Radisson Blu- and Park Inn by Radisson hotels launch clean up activities in 11 countries. The official World Clean Up 2012 campaign will start with an international conference at the Radisson Blu Olympia Hotel in Tallinn (Estonia) from 13-15 January. From then on, clean up actions will be organized in 66 countries across the globe until September.
World Clean Up started as a national clean up day in Estonia in 2008 with 50,000 people joining. The campaign is fully organized and carried out by volunteers – people mobilizing people to share ideas, knowledge and experience, to create networks and to make the world a cleaner place. “This is not just about the nature-lovers, it’s about everyone waking up to the reality that garbage is the largest mistreated resource in the world”, said Rainer Nolvak, one of the action initiators.
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