Rezidor expands in Saudi Arabia

11
28th Feb 2016
Rezidor expands in Saudi Arabia

Rezidor is introducing the lifestyle select brand Radisson RED to Jeddah, the second largest city in Saudi Arabia: the Radisson RED Makarunah featuring 280 units is scheduled to open in Q2 2018. At the same time, Rezidor announces the mid-scale Park Inn by Radisson Madinah Road: the 84-rooms property will be the first operational Park Inn in Jeddah and welcome the first guests in Q1 2017.

“Saudi Arabia is a key focus country for Rezidor. Our total portfolio in the Kingdom now features 29 hotels with more than 5,600 rooms, and we want to further expand our network together with our partners in the region. Jeddah is a strategic hub, and we’re delighted to bring Radisson RED to this core market”, said Wolfgang M. Neumann, President & CEO of Rezidor.

“The launch of Radisson RED and the opening of our first Park Inn by Radisson in Jeddah allow us to diversify our offer to our guests, leverage operational and commercial synergies, and unlock additional value for our owners”, commented Elie Younes, Executive Vice President & Chief Development Officer of Rezidor.

“Jeddah is the second most demanding city for hotel services in Saudi Arabia. Our guests are both local and international travellers seeking a modern lifestyle. We believe that Carlson Rezidor can provide a distinctive experience to our customers – especially to the younger generation attracted by a brand like Radisson RED. We trust that the hotel will stand out as one of the most innovative products on the market”, added Saad Alharthi, President of Saad Alharthi Hospitality Group.

The Radisson RED Makarunah will be located close to major lifestyle and entertainment areas in Jeddah such as Tahlia Street, Corniche Road, Mall of Arabia and Red Sea Mall. The international airport will be 11km away. Besides 280 rooms, the hotel will comprise the signature restaurant Ktchn + Ouibar, a further speciality restaurant and a pool bar, 315sqm of meeting facilities, a gym and a pool.

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With Radisson RED, Carlson Rezidor is creating a whole new hotel category – lifestyle select – that resonates with the millennial mind-set and that is inspired by fashion, music and art. Radisson RED is ageless. Each RED is curated to have its own personality, to show the best of each destination and the best of people behind the scenes. Radisson RED’s global success already features 11 hotels under development, and the very first RED will welcome the world in April 2016 in Brussels, Belgium. “The roll-out of Radisson RED is in full swing and we are set for further development in urban and highly inspirational locations, with a global ambition of 60 hotels worldwide by the year 2020”, added Younes.

The Park Inn by Radisson Madinah Road will open its doors on one of the main axes of Jeddah: Madinah Road cuts directly through the city centre and is the sole road connecting the North and South of Jeddah. The hotel will offer 84 comfortable guest rooms, an all-day-dining restaurant, a lobby lounge, 170sqm of meeting space, and a gym.

Park Inn by Radisson has recently been re-launched as a fresh and dynamic mid-scale offer for the growing guest segment of Gen X and Y, and is based on the three pillars of “choice”, “connectivity” and “community”.

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