Regent Hotels have selected Sabre Hospitality Solutions to help revitalise the hotels’ brand using Sabre’s marketing and distribution solutions.
Regent will switch its global distribution system (GDS) chain code, RE, to the industry-leading SynXis Central Reservation System (CRS) in the second quarter of 2011. In addition to GDS distribution, Regent’s properties will gain the full benefit of Sabre Hospitality Solutions’ marketing across all channels including online travel agents (OTA), direct connects, the Guest Connect website booking engine, call centre services and mobile booking platforms.
“Sabre Hospitality Solutions has proven to be flexible enough to accommodate the unique and customized needs of each hotel group in FIHC’s portfolio. We received numerous positive testimonials about Sabre’s successful implementation process, which was a critical factor in our selection,” said Jason Hung, Project Manager for Regent Hotels & Resorts. “The breadth of hospitality solutions and experience Sabre Hospitality Solutions provides will be a powerful benefit to us as we continue to grow.”
Regent was founded in the 1970s and gained international recognition in 1980 with the opening of The Regent Hong Kong. The brand’s flagship property in Hong Kong earned global acclaim for its personal touch and unmatched standards of luxury and service and the finest traditions of Asian hospitality. It was also the first truly Asian-based global hospitality group in an industry that had previously been dominated by European and American brands.
“I’m impressed with Regent’s vision, experience and positive attitude about rebuilding the brand,” commented Patrick Andres, vice president, Asia Pacific, for Sabre Hospitality Solutions. “We are thrilled that an Asian-based hospitality company has selected Sabre Hospitality Solutions, recognizing our strong presence and ties to the region.”
The Regent properties are located in Beijing, Berlin, Bordeaux, Taipei, Turks & Caicos, Singapore and Zagreb. Regent also looks to return to gateway cities in Regent history such as Hong Kong, New York, Los Angeles, London and Shanghai in addition to the pipeline projects in Abu Dhabi, Bali, Bangkok, Doha, Dubrovnik, Gurgaon, Kuala Lumpur, Maldives, Phuket, and Puerto Rico.