Luxury hotel group Regent Hotels & Resorts has announced the launch of a smartphone version of its global website.
The new mobile site was designed and developed by London-based brand and digital agency, Nucleus.
Regent is a global luxury hospitality brand that currently operates hotels in Bali, Beijing, Berlin, Phuket, Singapore, Taipei, and Turks & Caicos.
After the success of its digital platform, launched in late 2011, Regent has decided to target affluent smartphone users with a finger-friendly small screen version of its website.
The innovative website, www.regenthotels.com, now adapts to tablets and a variety of smartphones, including iPhones and Android devices, providing an optimised user experience for busy luxury travellers who increasingly browse and book online from their mobile devices.
“The launch of this mobile website further demonstrates Regent’s commitment to being an iconic brand that stands the test of time,” said Steven Pan, chairman, Regent Hotels & Resorts.
“The mobile launch of our website will enable guests to experience our timeless design and service concepts on state-of-the-art technology.”
Guests who access the mobile web site will be pleased to see the inclusion of Regent’s new resort, Regent Bali.
Opened this June, the luxury resort hotel is located on Bali’s spectacular eastern coastline and is the only all-suites beachfront resort in Sanur.