Reed Travel Exhibitions launches ILTM Africa

Reed Travel Exhibitions launches ILTM Africa

Reed Travel Exhibitions is launching the first luxury travel event to focus exclusively on Africa - ILTM Africa. Taking place in Cape Town, April 2013, the event will follow ILTM’s successful format of selecting the most discerning luxury travel agents and specialists to meet directly with Africa’s diverse range of luxury travel suppliers.

Whilst the product will be totally devoted to Africa, buyers will come from it’s biggest markets around the world including USA, Brazil and Europe.

To comply with ILTM’s policy of pre-qualifying both buyers and exhibitors, each of the buyers and suppliers invited to attend will be accredited for participation in ILTM Africa. Pre-scheduled appointments will be arranged on a strict one-to-one ratio.

Commenting on the company’s first Africa launch, Alison Gilmore ILTM Exhibition Director said “Reed has been exploring opportunities in Africa for sometime and because of the sheer size of the continent, the diversity of its luxury travel offering with natural beauty, world-class facilities, adventure and wildlife experiences, it makes sense to take our global brand, already on 3 continents, to a new one, Africa.

“From the day we launched ILTM Americas earlier this year, we sold out within a matter of weeks and with the debut event opening on 1st October, there will be a wait list of companies who will ensure substantial growth for the event in 2013, we fully expect ILTM Africa to have the same support”.

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“Africa offers it all for the luxury traveller - exotic locations, stunning properties and unique experiences. Where else can you watch the phenomenon that is Tanzania’s wildebeest migration? watch hippos from a canoe as you glide down the Zambezi, trek the mighty mountain gorillas of Rwanda, or enjoy the varying splendour of Africa’s mother city, Cape Town? It is fitting that Africa now has a platform with ILTM to showcase its wonders and diversity. ILTM has been the pioneer of luxury travel forums, matching buyers and suppliers in a highly professional and successful environment” says Frances Geoghegan, Managing Director of Africa Travel UK.

“ILTM coming to Cape Town will be of great benefit to the whole of the African travel industry.” Added Geoghegan.