Reed Travel Exhibitions acquires Business Travel Market

6th Nov 2011
Reed Travel Exhibitions acquires Business Travel Market

Reed Travel Exhibitions (RTE) announces the acquisition of Business Travel Market (BTM), the annual corporate travel conference and exhibition held at London’s ExCeL, for an undisclosed sum.

Launched in 2009 by Paul Robin, BTM was the first event serving the corporate travel sector to successfully accommodate fully hosted key buyers from all over Europe. The event has doubled in size since the first show, and has enjoyed consistent support through key players in the business travel industry.

The Business Travel Market will sit within the global portfolio of meetings industry shows led by Craig Moyes, Group Exhibition Director. BTM’s Hosted Buyer and pre-scheduled appointment system matches the business model for the current portfolio of business events run by RTE for the meetings, events and incentives industry including AIME (Australia), AIBTM (USA), CIBTM (China) EIBTM (Spain), GIBTM (Abu Dhabi) which annually attract over 5,000 suppliers from 100 countries and 17,000 meeting planners with over 100,000 pre-scheduled appointments.

Richard Mortimore, Managing Director of Reed Exhibitions commented: “This acquisition is strategically important to our travel portfolio of events. We have monitored BTM’s progress with interest, its successful ‘hosted buyer programme’ format complements our own. We believe we can further consolidate BTM’s position in Europe as well as develop its brand in other markets where we already operate. It is also clear that corporate travel is integrated within the meetings and events sector, especially in emerging markets and this will allow us to incorporate this knowledge and expertise and provide added value to our shows around the world.’

Paul Robin, Business Travel Market Event Director said: “Having established BTM in the face of difficult market conditions and with limited resource, it is as pleasing as it is exciting to look forward to developing BTM as part of the world’s largest event organiser. I am grateful to all of our loyal sponsors, partners, clients, suppliers and advisors for their support. I would also like to thank all my colleagues past and present for their dedication. All we ever wanted to do was build an event worthy of this great industry; with Reed’s ownership and expertise, we have the opportunity to make that vision a lasting reality.”


Robin, and the team will continue to run the event, and will be located within the Reed Travel Exhibitions headquarters in Richmond, England. The 4th Business Travel Market takes place on 13-14 June 2012 at London’s ExCeL.
To find out all the latest news and information whilst in London. City.Mobi has launched its new guide to the city. is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.



Recommended for you

Related Event

Business Travel Market 2012 Business Travel Market 2012
Event starts: Wednesday, 13th June 2012

Moving into its 4th year in 2012, Business Travel Market is the only event in Europe that offers a fully hosted buyer programme to corporate travel buyers spending over €300,000 per annum on behalf of their organisations.

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation