Reed Exhibitions, part of the FTSE listed Reed Elsevier Group, has signed a joint venture agreement with Services International to form Reed SI Exhibitions based in New Delhi.
Services International is the leading organiser of fire and safety related events in India.
In addition to the existing fire, safety, transport security and disaster management events currently organised and managed by both partners, Reed SI is planning to grow a portfolio of B2B trade shows for the Indian market.
The fire safety equipment market is expected to reach revenues of US$ 4.26 billion by 2017 growing at a rate of 20 per cent every year.
This growth is further supported by the boom in the housing, real estate and infrastructure industries.
The Reed SI joint venture will create a unique platform for networking and cater to the burgeoning needs of a vast customer base in India.
Dan Londero, Reed Exhibitions, regional president, commented: “We are delighted to have forged this partnership with Services International.
“We are confident the synergistic expertise of each partner will enable Reed SI to deliver superior business platforms for our customers in these growing industries.
“Reed’s global market knowledge in this sector and our extensive sales networks across Asia, Europe, the Middle East and the US will be leveraged to strengthen the international content of the events.”