Based in Brighton, group activity trip experts Red7 has announced a vibrant new brand identity which reflects a new business direction for the company.

Red7 will still continue to offer market leading hen and stag parties as they have done for over 30 years, and as part of the rebrand, the group travel specialist will also be the first port of call for any customer needing to organise group travel such as birthday weekends, family breaks, girls’ and guys’ trips away.

Red7 carried out an audit of the brand and its customers before embarking on the creation of the new identity, which comprises a new website, logo, strapline, brand guidelines and collateral for both external and internal audiences.

Focus groups revealed customers love the fun, enthusiastic attitude of the staff and their ability to plan and deliver incredible group travel, but also value their dedication to organising these experiences using their expert knowledge.

This duality led to the new strapline ‘Serious about Fun’.

The research also highlighted a new strategic direction for the brand, which centres around reaching a more affluent audience, and moving beyond stag and hen parties to the more general group travel market.

Sara Rowland, Head of Brand and Marketing at Red7, said: “We are a hugely ambitious company, proud of our independence and our talented team of group travel gurus.

“We have over 32 years’ experience of organising market leading hen and stag parties so we are excited to apply our specialist skills and knowledge in helping customers organise other group holidays.

“We are confident the new brand and services on offer will appeal to stag and hen party customers and those looking to book an exclusive group getaway.”

As part of the launch, Red7 have added three exciting new destinations to their portfolio which now includes Corfu, Zante and Lisbon, so customers have a wealth of options to choose from.

The newly expanded team of group travel gurus at Red7 are able to book flights, accommodation and activities so customers can experience a fully tailored service.