Readily discarded reads at 35,000 feet

3rd Jan 2012
Readily discarded reads at 35,000 feet

The literary works of Lord Alan Sugar, Paul Gascoigne and Katie Price were the most readily discarded reads at 35,000 feet a new study revealed today.

A survey of Virgin Atlantic’s cabin crew over the festive period left Lord Sugar’s opinionated autobiography The Way I See It: Rants, Revelations and Rules For Life topping the charts as the book passengers left behind in their seat back pocket.

In second place is Glorious: My World, Football and Me which offers an insight into the mind of Gazza, one of the world’s greatest footballers whereas glamour model and entrepreneur Katie Price made third place with her seventh novel, Santa Baby.

Virgin Atlantic’s President, Sir Richard Branson was also amoungst the authors whose books were left behind on Virgin Atlantic aircraft as his latest book Screw Business as Usual made eighth place.

Virgin Atlantic’s top ten list of books left behind on board its aircraft over the Christmas period:


1)    The Way I See it: Rants, Revelations and Rules For Life by Lord Alan Sugar
2)    Glorious: My World, Football and Me byPaul Gascoigne
3)    Santa Baby by Katie Price
4)    The World of Downton Abbey
5)    I Heart Vegas by Lindsey Kelk
6)    Twisting my Melon by Shaun Ryder
7)    May I have your attention please? by James Corden
8)    Screw Business as Usual by Sir Richard Branson
9)    An Idiot Abroad: The Travel Diaries of Karl Pilkington
10)  The Help by Kathryn Stockett

Anna Catchpole, spokeswoman for Virgin Atlantic said, “With thousands of books left behind each year, we really ought to start an onboard library.”

“Passengers see books as disposable – they read them to pass the time then leave them behind in their seat pocket.”

“This year celebrity autobiographies and travel related reads were the books our crew picked up most frequently at the end of a flight.”

Other key findings from the survey of Virgin Atlantic’s 3,000 cabin crew revealed:

  •   Over 20 copies of Shaun Ryder’s autobiography were left behind on Virgin Atlantic’s services departing out of Manchester to Barbados, Orlando and Las Vegas

  •   An Idiot Abroad: The Travel Diaries of Karl Pilkington was found all over Virgin Atlantic’s route network but mainly on long-haul routes to Delhi, Nairobi and Australia

  •   Passengers travelling to Las Vegas got themselves in the mood by reading (and leaving behind) Lindsey Kelk’s chick-lit novel I Heart Vegas

  •   Business minded passengers travelling to New York, Tokyo and Shanghai passed the time by reading Lord Alan Sugar’s autobiography

  •   Travellers heading to Dubai over the Christmas period got into the festive spirit by reading Santa Baby by Katie Price

    Passengers who do leave items behind on board Virgin Atlantic planes can collect items from the BAA Lost Property Office.

    To access all the latest information about the world’s major airlines via one mobile platform visit Airline.City.Mobi

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