The Rezidor Hotel Group has signed the first Radisson Red in Riga, Latvia, in collaboration with the Astor Group.

The hotel will be located on Elizabates iela, in the heart of the city, and is expected to open its doors by 2020.

Radisson Red is Carlson Rezidor’s new lifestyle select brand, for the millennial mind-set travellers.

The brand is inspired by art, fashion and music.

Radisson Red boasts a forward-thinking focus on enhancing every aspect of a guest’s visit - including design and detail, personal interaction, individual choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life.

“Radisson Red will add a new vibe to Riga,” said Elie Younes, executive vice president, Rezidor Hotel Group.

“Our lifestyle select brand complements our leading presence in the market and dominant position within the Baltic States.

“It offers a unique experience to our guests and a compelling value proposition to owners and developers.”

Radisson Red Riga will be situated in close proximity to the railway station, and just ten kilometres from the largest international airport in the Baltic States.

Within five minutes of walking from the hotel, there is Riga’s historic centre, which is a UNESCO World Heritage Site, noted for its Art Nouveau architecture and 19th century wooden architecture.

“We are delighted to be bringing Radisson Red to Riga, and to continue our successful relationship with Carlson Rezidor Hotel Group,” added Jizhaku Rubanenko, Astor Group.

“The brand fits well into our own hotel portfolio, and will bring a new, modern and exciting hotel concept to the city of Riga.

“It has a wonderful central location, close to all the key business and tourist sites - no doubt, it will quickly become a landmark hotel for us and the city.”