Quepasa and Mexico’s Tourism Board Announce Social Media Marketing Initiative

3rd Nov 2009
Quepasa and Mexico’s Tourism Board Announce Social Media Marketing Initiative

Quepasa Corporation (OTC Bulletin Board: QPSA) Quepasa.com, one of the world’s fastest-growing Latino social networks, today announced that it will be collaborating with Mexico’s Tourism Board—officially known as the Consejo de Promocion Turistica de Mexico, SA de CA—with regards to an online initiative aimed at promoting tourism to Mexico.

As part of this program, Quepasa will promote Mexico’s beautiful tourist destinations via online communities, which will index content related to specific destination and facilitate user interaction via blogs and viral tools. At the same time, Quepasa and Mexico’s Tourism Board will be approaching online travel agencies, hotels and airlines with regards to sponsoring a broader viral campaign using the Quepasa Distributed Social Media platform.

“Over the last several months, Mexico has received an unfair share of negative press,” said John Abbott, Quepasa’s CEO. “We believe that the word of mouth nature of our social media platform in combination with content relevant to the North American tourist provides the most effective and authentic solution toward reestablishing Mexico as one of the most attractive tourist destinations in the world.”


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