Queensland has launched a new AU$10 million global tourism marketing strategy, entitled “Nothing Beats Queensland”.

Acting Prime Minister and Treasurer, Wayne Swan, and Queensland Premier Anna Bligh announced details of the campaign, which is intended to support the state’s AU$9.2 billion tourism industry in the wake of recent natural disasters.

Swan said the campaign will encourage potential visitors by targeting media from around the globe to come to Queensland.

“The gravity of the natural disasters attracted world-wide media attention, so we now want the world to see for themselves that Queensland is well and truly open for business,” Swan said.

“We want to see Queensland’s tourism industry where it belongs - back on top - and for that we will need to be urging visitors back to our great state to see just how quickly the tourism industry has gotten back on its feet.

“It makes me very proud to be a Queenslander to see just how resilient our state has been in the face of these natural disasters, and our tourism industry is a great example of that.”

Swan stated that more than 222,000 people are employed in the tourism sector in Queensland, and around 97 per cent of tourism businesses are small or medium enterprises.

“It is essential we make a big effort to tell the world that Queensland is open and ready right now to welcome visitors,” he added.