East Midlands Trains has today revealed the face of its new marketing campaign as Queen of the Jungle and X Factor finalist, Stacey Solomon.
From this week and throughout the summer, Stacey will be appearing on billboards, on TV and radio, and in regional newspapers in a bid to let the public find out more about East Midlands Trains great value fares.
Stacey will be featured trying out East Midlands Trains award-winning online Best Fare Finder, which provides access to the cheapest fares to London in seconds.
The Best Fare Finder compares ticket prices and shows the cheapest tickets at different times of the day and days of the week on one easy to read page. This means if customers can be flexible about their travel arrangements, they can quickly and easily find the cheapest train ticket available for East Midlands Trains journeys to and from London, plus a further 400 different UK train destinations. Exclusive discounts are available on East Midlands Trains fares and with no booking fees and no credit or debit card charges for tickets purchased through www.eastmidlandstrains.co.uk the website is the cheapest place to buy East Midlands Trains tickets.
Marc Turley, Head of Marketing for East Midlands Trains, said: “We know from our research it’s commonly perceived that train companies don’t have any cheap fares or provide easy access to them.
“We’re challenging that perception through the launch of our new marketing campaign which really does demonstrate just how easy it is to use our Best Fare Finder. In just a few seconds, passengers can find fares to London priced from just £11* one way. Our Best Fare Finder has already proved very popular with travellers and we’ve had some great feedback.
“We’re hoping that Stacey’s warm personality and enthusiasm will encourage even more people to give it a try, and see just how quickly and easily they too can find a bargain train ticket.”
Stacey Solomon comments in the campaign: “Best Fare Finder makes it really easy to find cheap fares – and you get a choice of times and trains!”
East Midlands Trains is becoming known for its marketing campaigns, which have also seen famous Irish twins Jedward helping to communicate messages about the company’s great value fares and its website.