Qatar Executive targets Asian business jet market

Qatar Executive targets Asian business jet market

Qatar Airways’ business jet division – is growing its international footprint by targeting corporations and the fast-growing number of high-net-worth individuals in Asia, reinforcing its strategy to tap into global growth markets.

Asia, predominantly China, is widely regarded as one of the fastest growing markets for business jet services today.

Driven by robust economic growth and increasing corporate profits, the use of business jets as a tool to enhance productivity and to support and facilitate corporate international growth is gradually increasing.

Qatar Airways chief executive Akbar Al Baker said: “We see great potential in Asia for our charter services among business travellers and private individuals alike.

“As Asian corporations continue to expand their businesses, they are looking for the most convenient and efficient means of travel to spur their international corporate growth.

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“The Qatar Executive fleet of ultra and long-range business jets hence provide them with a key transportation means and also greater flexibility in meeting their regional and global business travel needs, no matter how complex they are.”

To meet the requirements of the new target market, Qatar Executive has adjusted its inflight experience to match the taste of the Asian executive and private traveller.

For example, customers can request to be served by Mandarin and Cantonese-speaking VIP cabin attendants, who are familiar with local customs and etiquette.

On board Qatar Executive’s fleet, guests can enjoy sumptuous local culinary cuisine, which they can personally choose prior to the flight or indulge into a carefully selected menu created individually for each guest.

“Our continuous fleet expansion, which sees Qatar Executive flying the most advanced business jet fleet available in the sky catering to our executive passengers’ every need, will further cement our position not just in our Middle East home market, but also in Asia where ultra-long range business jets are clearly the aircraft of choice,” added Al Baker.

After more than a year of gradually developing business within Greater China and the economically vibrant countries of south-east Asia, Qatar Executive has achieved a well-established presence in the region enabling customers to charter its long-range Bombardier Global 5000 aircraft stationed in Hong Kong and Macao.

From here, the operator also serves neighbouring up-and-coming destinations such as Indonesia, Singapore, Thailand and Malaysia.

The elegant business jet is wholly-owned by Qatar Airways, allowing for immediate bookings to be made, without customers having to wait for owner approvals as it is often the case with managed aircraft.

The Global 5000 jet is able to fly non-stop from Hong Kong to Djibouti or from Jakarta to destinations such as Dubai or Mombasa and offers high levels of comfort through its two-cabin configuration which allows for seven passengers to sleep comfortably.

Since its inception almost six years ago, Qatar Executive has seen rapid growth and is currently flying a top-notch fleet of eight business jets,
which can reach most destinations in the world non-stop.

Recently Qatar Executive made the ground-breaking announcement to purchase up to 20 Gulfstream aircraft, including the manufacturer’s all-new G500 and the G650ER – the latter being a highly sought-after aircraft in the Asian region and China, where Gulfstream is the market share leader in aircraft sales.

In addition, Qatar Executive received a 40-seat Airbus A319 All-Premium Class aircraft in February, which is also available for worldwide charter for larger groups.