Reaching a new milestone on its journey towards achieving its vision for 2030, Qatar Tourism Authority has unveiled the Qatar Destination Brand, enhancing and accelerating efforts to promote the nation globally.

The brand was unveiled to global audiences at the World Travel Market in London, the world’s most highly attended global expo for all-things tourism, ensuring maximum exposure.

The word mark has been exquisitely crafted with infinite attention to detail and combines a seamless fusion of tradition and modernity.

A timeless classic, the word mark is elegant, warm, accessible, and reflective of Qatar’s vision.

“The unveiling of Qatar’s first destination brand marks the beginning of a new phase in our journey towards achieving the vision for Qatar, as outlined in the National Tourism Sector Strategy 2030: a world class hub with deep cultural roots,” said Issa bin Mohammed Al Mohannadi, chairman of QTA.

“In launching this brand, which is the first to represent Qatar as a destination, and by channelling multiple characteristics of the nation’s persona, hopes, actions and vision, our efforts to promote the country and pique interest from world travellers, gain new strength and cohesion.”

Comprising bespoke designed typography, rich colour palettes, a distinct visual language, signature photography and well-crafted videography, the brand provides a striking and highly distinctive visual identity that captivates audiences and strengthens Qatar’s position as a premium tourist destination.

The Arabic word mark was designed by renowned Qatari calligrapher Ali Hassan, who sought to express his love for Qatar’s history and traditions juxtaposed with its dynamic vision and speed of development.