Qatar Airways links with Tourism Western Australia for advertising push

Qatar Airways links with Tourism Western Australia for advertising push Officials from Qatar Airways and Tourism Western Australia ink the deal in Perth

Qatar Airways has embarked on a A$1.2million joint tourism promotional campaign with the government of Western Australia to coincide with the launch of the airline’s new flights to Perth.

The two-year agreement involves Qatar Airways and Tourism Western Australia undertaking joint marketing activities to promote attractions of the state Down Under.

From the cosmopolitan capital of Perth to the wineries and scenic coastline of the State’s South West Coast and the world-famous Ningaloo Reef to the north on the Coral Coast, the campaign will focus on advertising, marketing and familiarisation trips for the travel trade and media from around the world to Western Australia.

The agreement was officially signed at a joint press conference by Qatar Airways chief executive Akbar Al Baker and the deputy premier of Western Australia, Kim Hames held at the State Reception Centre in Perth.

“I’m absolutely delighted Qatar Airways has joined forces with the Government of Western Australia to further boost international visitor numbers to this state,” said Al Baker.

“With a large international network that spreads across The Americas, Europe, Middle East, Africa and Asia Pacific, Qatar Airways is well positioned to fly passengers from many parts of the world via our Doha hub to Perth and its beautiful surrounding areas.

“I am sure visitors will enjoy the experience of Western Australia and, of course, flying with Qatar Airways and our unrivalled levels of onboard service. Germany, UK and US are prime examples of key markets for visitors to travel to this part of Australia.”

Operating with the airline’s flagship Boeing 777 long haul aircraft, passengers on the Perth – Doha route will be able to connect to key leisure and business destinations such as New York, London, Barcelona, Beirut, Dubai, Paris, New York, Nairobi and Sao Paulo.

As the country’s mining hub, businesses in Western Australia can now experience one-stop flights to the mineral rich destinations in Africa such as Kigali, Johannesburg and soon Maputo in Mozambique flying with Qatar Airways.