Pullman hotels has today announced plans for further growth in Asia Pacific.
According to the 2013 UNWTO World Tourism Barometer, tourist arrivals in South-East, North-East and Southern Asia grew significantly (about 7%). This trend should continue over the next few years.
Pullman will add 47 new addresses to its Asian portfolio by 2018, including 38 in China, three in India and two in Indonesia, as well as openings in other major Asian destinations.
Michael Issenberg, CEO HotelServices Asia-Pacific explains “Expansion in Asia Pacific is a priority for Pullman. We plan to open 47 new hotels here over the next four years to reach more than 90 hotels in the region, or over half the brand’s network. Our expansion focuses on key tourist destinations and strategic business hubs. This deployment reflects the brand’s “work hard, play hard” spirit. For example, we will soon unveil the Pullman New Delhi International Airport in India and the Pullman Bandung City Centre in Indonesia.”
Michael Issenberg explains that this expansion will reinforce the brand’s positions in Asia Pacific for the long-term, adding that “the network will expand through new constructions, hotel acquisitions and external growth operations.”
The announcement follows the opening of Pullman Shanghai South. The hotel has 338 rooms and suites, an indoor pool, eight meeting rooms, four bars and restaurants and offers the brand’s top signature services.
The Pullman network expanded at an unprecedented pace in 2012 and 2013, with major hotels opened in key international capitals like London, Brussels, Bangkok, Jakarta and Sydney. In Asia, for example, the brand opened 15 addresses in two years, the most recent of which include the Pullman Kuala Lumpur Bangsar (Malaysia), the Pullman Saigon Centre and Pullman Danang Beach Resort (Vietnam) and the Pullman Phuket Arcadia (Thailand). Over half the brand’s establishments are now located in Asia Pacific. Pullman is present in Asia Pacific’s main business hubs and tourist destinations including Bali in Indonesia, Hanoi and Ho Chi Minh in Vietnam, and 11 hotels across Australia, making it that country’s number one upscale brand.