Marriott International is introducing its Marriott Rewards loyalty program across key Protea Hotels located in Johannesburg, Cape Town and Durban.
Effective this week, members of Marriott Rewards will be able to earn and redeem points at 26 of Protea Hotels’ properties in South Africa. Under the programme, members will be able to enjoy full Elite benefits at participating Protea Hotels, Protea Hotels Fire & Ice! And African Pride Hotels in Johannesburg, Cape Town and Durban starting 23rd February 2015.
Protea Hotels has over 100 African properties ranging from chic urban hotels to luxurious safari lodges in countries that include South Africa, Malawi, Namibia, Uganda, Tanzania and Zambia. Following the introduction of Marriott Rewards to an initial 26 properties, the programme is set to roll out to all remaining Protea properties in late 2015, making it one of the largest hotel loyalty programmes on the continent.
“The introduction of Marriott Rewards across Protea properties marks the latest phase in the integration of Protea Hotels within the Marriott International family,” said Neal Jones, Chief Sales and Marketing Officer, Marriott International Middle East and Africa. “Marriott Rewards is our award-winning loyalty program with over 49 million members, to which we are now actively promoting the unique delights of Protea Hotels. We are also constantly innovating to provide our members new and compelling ways to engage with and enjoy its benefits.”
As part of the launch and in addition to earning points, members who book their travel to any of the 26 participating hotels will receive a 10% discount on the best available rate.